Category: Internet Marketing

Come Swivel With Us!

It’s that time again. Time for the Bend WebCAM Conference in Bend, Oregon. This year we’ve put a spin on the conference… and on the name. Swivel, formerly known as Bend WebCAM, is taking place in Bend, Oregon from October 12-13th, 2015. If you’ve attended in past, you’re aware of the benefits that this conference […]


Understanding and Stopping Referrer Spam

Having a great looking and user friendly website is essential for an effective web presence. But even more important may be the need to measure this “effectiveness”. Google Analytics is currently the most widely used tool for analyzing website traffic, and it provides an excess of data to glaze over the eyes of many SEO […]


SMX Advanced 2014 Top Takeaways

It’s been a few weeks since the SMX conference took up residency in Seattle focusing on advanced search marketing tactics. As with most conferences, it has taken us a couple weeks to wrap our heads around all the great information we received over the two days. This year’s conference definitely did not disappoint and was […]


Google Updates: My Business, Shopping Ads, Panda 4.0

It seems that almost every week there is a new or anticipated update from Google. Whether it’s an algorithm update for hummingbird, penguin or panda – or changes related to their many ‘products’ – one thing is for certain, Google’s practices are always changing. The last 6 weeks has brought a variety of changes to […]


October Internet Marketing Conferences

Although searching the Internet, watching YouTube videos and reading blogs is a great way to learn more about web marketing, there’s nothing like sitting down in a lecture hall and having people like Danny Sullivan or Marty Weintraub speak to you about the latest updates and information in the search marketing world. Another thing that […]


Structured Data Markup

From Smart Solutions Last week we talked about structured data inside Google Webmaster—specifically through the Data Highlighter tool. Today, we’re going a little deeper into what structured data really is, and how to implement it directly onto your website. What is Structured Data? Structured data consists of tags within your website’s HTML that help Google […]


AdWords Extensions Defined

From Smart Solutions The world of AdWord extensions is a vast and varied one. In the old days of PPC, it was simple. A nice text ad, a few lines, a URL. Nowadays, Google offers a wide range of PPC extensions that can help your ad to stand out. Listed below are Google’s current PPC […]


Ongoing SEO – Content, PPC & Social Media

From Smart Solutions On this blog, we discuss a lot of aspects of web marketing, but if there’s one thing that we can never stress enough, it’s the importance of continuing with SEO practices and tactics on an ongoing basis. Web marketing today is never “complete,” and it’s time we stopped treating it that way. […]


Wanelo Marketing

From Smart Solutions We, as business owners and marketing teams, are always looking for new ways to market our products and services. Whether it’s starting a Pinterest account or putting up flyers all over town—we understand the value of widening marketing avenues and we want to get our products into the right hands. Wanelo is […]


Enhanced Campaigns: New from Adwords

From Smart Solutions You probably have heard that Google has upgraded AdWords by rolling out Enhanced Campaigns. The announcement is significant because all advertisers who currently use AdWords must transfer their campaigns to the new format by mid-2013. While advertisers have mixed feelings about the new format, there are definitely some pluses for multi-channel (online […]