From Smart Solutions If you use Google a lot, you’ve probably seen Google Author show up on your SERPs. As a matter of fact, one study noted that about 17% of queries will result in at least one Google Author post showing up. Webmasters in every industry are realizing the benefit, and adding the Google […]
Last week, we discussed the value of adding social media buttons to your website. This week, we’re talking about the other side of adding social to your site—social media sharing buttons. While the icons will lead visitors to your business social media profiles, social sharing buttons will lead them to promote your website content on […]
If your business has a social media profile or two, it’s time to move on from simply posting and hoping that people will click through to your website. It’s time to grow your fan base. Although the number of followers you have doesn’t necessarily equal traffic to your website, it does mean that you have […]
Oftentimes, business owners are puzzled by high bounce rates on their websites. Despite quality products and relevant information, their bounce rates are often very high—a large amount of visitors are leaving the site quickly after just arriving. This problem can be remedied with a heatmap tool. The tool is based on an algorithm that predicts […]
Yesterday morning, when we logged onto Facebook, we were greeted with a pleasant surprise—Facebook pages can now be converted into timelines! We’ve been waiting on this Facebook update for a while, and we’re excited it’s finally here. But… what is it? We wrote a post on Facebook timelines a few weeks ago, when they were […]
Pinterest has been emerging slowly for a while, since its early beginnings in 2009. In the last couple months however, the website has exploded with a burst of new members and has gone viral. Users of all ages are pinning their favorite colors, cars, swimsuits, decorations and food. Pinterest is addicting, and people love it. […]
Websites in every industry are affected by Google Panda—sometimes soaring and sometimes sinking in ranking because of algorithm changes. But for people who aren’t involved in web development or Internet marketing, these Google Panda updates tend to remain a mystery. What is Google Panda? Google uses an algorithm that helps sort its index, so that […]
Recently we were asked if someone could promise 2500 unique visits to their business website a month—from social media alone. It’s a good question to ask—there’s no point in working on a social media plan unless it drives traffic to your site, and brings conversions. But when we replied asking about their numbers on current […]
Earlier this week, we discussed how to optimize your personal Linkedin profile, and a few Linkedin networking tips to make your profile be more effective. Today, we’re talking about the Linkedin business page. This is the page that features your business, so it’s very important that it have all the information it needs. It’s pretty […]
When marketing a business in social media, people tend to focus on two fronts: Facebook and Twitter. As a matter of fact, most people even skip the second and focus on the first. Facebook is a great marketing tool, of course, but it is certainly not the only one. Linkedin tends to be tossed under […]