Category: Internet Marketing

Putting Together a Social Media Plan

Recently we were asked if someone could promise 2500 unique visits to their business website a month—from social media alone. It’s a good question to ask—there’s no point in working on a social media plan unless it drives traffic to your site, and brings conversions. But when we replied asking about their numbers on current […]


Optimizing Your Linkedin Business Page

Earlier this week, we discussed how to optimize your personal Linkedin profile, and a few Linkedin networking tips to make your profile be more effective. Today, we’re talking about the Linkedin business page. This is the page that features your business, so it’s very important that it have all the information it needs. It’s pretty […]


Using Linkedin for Professional Networking

When marketing a business in social media, people tend to focus on two fronts: Facebook and Twitter. As a matter of fact, most people even skip the second and focus on the first. Facebook is a great marketing tool, of course, but it is certainly not the only one. Linkedin tends to be tossed under […]


How to Choose the Right SEO Strategy

We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan. […]


Timing Twitter | Scheduling Tweets Ahead of Time

If you are in charge of managing a business Twitter account, you know how time consuming the service can be. Professionals suggested that you tweet several times a day, but every time you log into Twitter, you end up spending time that could be better spent elsewhere. Frankly, you don’t have the time to stare […]


Internet Marketing Tools for Your Business

There is a wide variety of internet marketing tools for your SEO and social media needs. Some internet marketing tools are free, some are paid. So how do you pick the best internet marketing tool for your business? At the Bend WebCAM 2011 conference, Taylor Pratt from Raven Tools presented Tools of the Trade, which […]


Writing SEO Content for Your Website

Writing for the Internet can be difficult. Writing SEO content is even harder. Readers are getting more demanding—speed, ease and informative. Studies have shown that readers skim. When skim readers read an article, they expect content to be short and straight to the point. Don’t expect the reader to stay long if you beat around […]


YouTube Video Marketing – Part 2

Google offers ‘AdWords,’ Facebook has ‘Facebook Ads,’ Twitter has ‘Promoted Tweets’ and Linkedin gives us ‘Ads by Linkedin Members.’ While we take advantage of these search and social media sites offering ad programs—why not look to YouTube for ad space as well? If you’ve ever watched a video on YouTube, you might have noticed the […]


Social Media Marketing Packages

People are social animals. We like to connect with people in a way that’s conversational and communal. This is the reason for the popularity of social networking websites like Facebook and Twitter—each of them is highly reliant on the social aspect, being able to communicate with your all of your friends in a single place. […]


Twitter Analytics Tools

For businesses using Twitter, it’s always been a hassle trying to track the impact of your tweets and links. Because Twitter has never offered Twitter business analytics or statistics, we’ve all had to use outside sources—Hootsuite, Tweet Counter and other Twitter analytics tools. Twitter has Announced Twitter Web Analytics This has now changed for Twitter […]