Smartz Blog

New Linkedin Business Page Design

When you work in the area of Internet marketing, you get used to lots of change. New networks to pay attention to, new ways to market your business, new tools to help you measure successes, and new designs on all the websites you use the most. Social media websites tend to get hit the most […]


Social Media Advertising

Ads are everywhere online, and growing steadily on social media channels. Log into Facebook, browse Twitter, search Linkedin, watch a video on YouTube—you’re going to see ads. While you may not click on many of the advertisements marketed to you, you do see them, and chances are you remember them. But are they viable? Are […]


Keep Track of Your SEO Measurements

SEO measurements (tracking and reporting) are essential pieces of any SEO strategy. Knowing how your site is being affected by your marketing team’s effort is necessary if you want to know what is working and what is not. There is a plethora of available search measurements that you can track, and we’ll list off a […]


Regular Web Content Creation

Web content creation is a fancy way of saying something simple—writing for the web. We’ve discussed writing for the web before, but it’s such an important subject, that we want to make sure we’re getting our point across—regular content creation cannot be ignored! Blog Posts vs. Website Pages for Content Development This aspect of web […]


What to do with Google Algorithm Changes

The usual route that webmasters take for handling Google algorithm changes is to freak out every time Google announces one, and run scrambling to figure out how your website can benefit from (or at least not be ruined by) it. Surprisingly enough, there IS another option—one that involves a lot less stress and pulling out […]


Google Analytics’ Social Media Features

We’ve said it before and we’ll say it another million times—every website owner should be checking their analytics consistently. The time of letting your website work as a business card is long gone, and the time to learn more about how your site is performing is now. Google Analytics makes it much easier to see […]


Google’s Social and Search Integration

If you’re still resisting joining Google+, stop. Google is not backing out of their new social network, and any resistance at this point is only hurting your business. They continue to integrate Google+ into their search engine more and more, and every sign points to rewarding websites that use their social network. In this post, […]


Google Supports the Olympics

How does Google get involved in the 2012 London Olympics? By making it WAY easier to get information on how your favorite teams are doing! But Google has taken it to a whole new level this year—instead of just sending you to the website with the right information, Google lists everything you need to know […]


Facebook Admin Roles Have Changed!

In the past few months, Facebook has changed up a lot of their business page features in a great way. They’ve really stepped up their game when it comes to Facebook business pages, and we’re seeing a lot of new options available for businesses. The last one we featured on the blog was the new […]


Upcoming Web Marketing Events

From Smart Solutions Web marketing conferences and events are great places to network with other professionals and learn what’s important in web marketing right now. And there is no shortage of events to choose from, if you’re looking to be a part of one. There are a few web marketing events coming up that we’re […]