From Smart Solutions 2012 has come to a close, and we’re taking a look back at some of the things that stood out to us this year. A LOT happened last year in SEO and social media—and we can’t wait to see what 2013 has in store for us! Each of these items made a […]
From Smart Solutions Here are a few Google Analytics tricks that we love and we think you will too! These are three tools inside Google Analytics that we use on a regular basis, and that you can use to help your reporting and tracking be a little more effective. Google Analytics Advanced Segments With the […]
From Smart Solutions Two full days of networking, listening, asking questions, tweeting and taking notes have come to a close, and it’s time to look over everything that we learned—which isn’t easy. There are a few things that stood out throughout the conference, though—and we’ve outlined them here! At the bottom of this post, we […]
From Smart Solutions Google and Bing are tracking votes in real time, as well as hosting fun front pages today; Facebook is counting votes according to its own application; and countless other websites around the web are joining in on the Election Day excitement. First, get out and vote – then watch as everything unfolds. […]
When you work in the area of Internet marketing, you get used to lots of change. New networks to pay attention to, new ways to market your business, new tools to help you measure successes, and new designs on all the websites you use the most. Social media websites tend to get hit the most […]
Ads are everywhere online, and growing steadily on social media channels. Log into Facebook, browse Twitter, search Linkedin, watch a video on YouTube—you’re going to see ads. While you may not click on many of the advertisements marketed to you, you do see them, and chances are you remember them. But are they viable? Are […]
SEO measurements (tracking and reporting) are essential pieces of any SEO strategy. Knowing how your site is being affected by your marketing team’s effort is necessary if you want to know what is working and what is not. There is a plethora of available search measurements that you can track, and we’ll list off a […]
Web content creation is a fancy way of saying something simple—writing for the web. We’ve discussed writing for the web before, but it’s such an important subject, that we want to make sure we’re getting our point across—regular content creation cannot be ignored! Blog Posts vs. Website Pages for Content Development This aspect of web […]
The usual route that webmasters take for handling Google algorithm changes is to freak out every time Google announces one, and run scrambling to figure out how your website can benefit from (or at least not be ruined by) it. Surprisingly enough, there IS another option—one that involves a lot less stress and pulling out […]
We’ve said it before and we’ll say it another million times—every website owner should be checking their analytics consistently. The time of letting your website work as a business card is long gone, and the time to learn more about how your site is performing is now. Google Analytics makes it much easier to see […]