Smartz Blog

Adding Social Media Buttons to Your Website

If your business has a social media profile or two, it’s time to move on from simply posting and hoping that people will click through to your website. It’s time to grow your fan base. Although the number of followers you have doesn’t necessarily equal traffic to your website, it does mean that you have […]


Using Google Email for Business

Gmail is part of Google’s Apps for Work product line, and is a robust and affordable email system that can use your custom domain so your emails are branded to you and look more professional. Your customers will place more trust in emails coming from yourcompany.com than from a gmail.com address. If you’re currently using […]


The Newest Mobile Payment Device

If you frequent food carts at lunch, buy your produce at farmers markets, or spend a lot of time at trade shows, you’re bound to have run into a mobile payment device. Quickly attached to a mobile phone or tablet, these mobile credit card readers are making their way into the lives of small, mobile […]


Reduce Bounce Rates with Website Heatmaps

Oftentimes, business owners are puzzled by high bounce rates on their websites. Despite quality products and relevant information, their bounce rates are often very high—a large amount of visitors are leaving the site quickly after just arriving. This problem can be remedied with a heatmap tool. The tool is based on an algorithm that predicts […]


How to use Meetup for Business Networking

Your business has a niche—that specific corner of the market that holds your ideal customer. Whether it’s college age girls or 60+ bird watchers, they are the people that help your business thrive. While other people may visit your business, your niche is made up of the people that have made your business what it […]


Facebook Timeline is Available for Pages

Yesterday morning, when we logged onto Facebook, we were greeted with a pleasant surprise—Facebook pages can now be converted into timelines! We’ve been waiting on this Facebook update for a while, and we’re excited it’s finally here. But… what is it? We wrote a post on Facebook timelines a few weeks ago, when they were […]


Happy Valentine’s Day – Google Style

Google always has a fun little something for us on special holidays, and Valentine’s Day is no different! Since their first Valentine’s Day doodle in 2000, Google has made their doodles more and more impressive! The above image is from twelve years ago. Ready to see what they have for us today? Happy Valentines Day, […]


A Visual Social Network – Pinterest

Pinterest has been emerging slowly for a while, since its early beginnings in 2009. In the last couple months however, the website has exploded with a burst of new members and has gone viral. Users of all ages are pinning their favorite colors, cars, swimsuits, decorations and food. Pinterest is addicting, and people love it. […]


Google Panda Details – Learn About the Google Panda Updates

Websites in every industry are affected by Google Panda—sometimes soaring and sometimes sinking in ranking because of algorithm changes. But for people who aren’t involved in web development or Internet marketing, these Google Panda updates tend to remain a mystery. What is Google Panda? Google uses an algorithm that helps sort its index, so that […]


What You Need to Know About the New Facebook Timeline Layout

Facebook’s newest profile update was unveiled in September of 2011, but not everyone got to see it right away. A lot of people used a developer’s trick to enable the new profile, and since then, people have been installing it on their own. Facebook has been offering it as a choice up to this point—they […]