Smartz Blog

Writing SEO Content for Your Website

Writing for the Internet can be difficult. Writing SEO content is even harder. Readers are getting more demanding—speed, ease and informative. Studies have shown that readers skim. When skim readers read an article, they expect content to be short and straight to the point. Don’t expect the reader to stay long if you beat around […]


YouTube Video Marketing – Part 2

Google offers ‘AdWords,’ Facebook has ‘Facebook Ads,’ Twitter has ‘Promoted Tweets’ and Linkedin gives us ‘Ads by Linkedin Members.’ While we take advantage of these search and social media sites offering ad programs—why not look to YouTube for ad space as well? If you’ve ever watched a video on YouTube, you might have noticed the […]


Social Media Marketing Packages

People are social animals. We like to connect with people in a way that’s conversational and communal. This is the reason for the popularity of social networking websites like Facebook and Twitter—each of them is highly reliant on the social aspect, being able to communicate with your all of your friends in a single place. […]


“Creativity” Showcased at the Tower

Join us Friday evening, September 30, at the Tower Theatre for a special showing of the 2011 Cannes Lions awards. For 58 years, Cannes Lions has promoted the need to “think outside the box” and to think creatively. Lately, they are also promoting how being creative can also be effective by honoring creativity that proves […]


Twitter Analytics Tools

For businesses using Twitter, it’s always been a hassle trying to track the impact of your tweets and links. Because Twitter has never offered Twitter business analytics or statistics, we’ve all had to use outside sources—Hootsuite, Tweet Counter and other Twitter analytics tools. Twitter has Announced Twitter Web Analytics This has now changed for Twitter […]


SEO Ranking Factors

Google utilizes a series of search engine ranking factors to determine the results that show on the Search Engine Results Page (SERP). Although Google’s algorithms change all the time, there are some seo ranking factors that remain important. Mashable came up with the Periodic Table of SEO Ranking Factors to illustrate the most important things […]


YouTube Video Marketing – Part 1

YouTube is a website that allows people to share videos, including user-created video content, movie clips, music videos and more. In October 2006, YouTube was bought by Google for US$1.65 billion. YouTube was founded February 14, 2005 and has since come a long way. We have the following impressive statistics: YouTube now averages over 2 […]


Bend WebCAM – Web + Creative and Marketing Conference in Bend Oregon

Since its beginning in 2008, the Bend WebCAM now Swivel has become the go-to conference for the newest Internet marketing techniques. Attracting well-known SEO and web professionals, the two day event draws speakers from all over the United States. The workshops, lectures and panels that make up the Bend WebCAM ( now Swivel ) are on […]


Flow in Web Design

Theory of Flow – Losing the Feeling of Self Consciousness According to psychology researcher Mihaly Csíkszentmihályi, flow is a positive, highly enjoyable state of consciousness that occurs when our perceived skills match the perceived challenges we are undertaking. We lose our sense of self and time distorts. People who have experienced flow consistently report the […]


The History of Twitter

We all know the story of Facebook. If we haven’t read about it online, we’ve watched the movie or at least read one of the many books on the subject. Zuckerberg, the twins, a Harvard dorm room, we know it all! But what about Twitter? It’s the eighth most visited site in America, according to […]