Smartz Blog

What is A/B Testing – Multivariate Testing for Websites

A/B testing—or multivariate testing—is an experiment that you can use to increase the productivity of your website. A/B testing shows visitors alternate versions of the same web page simultaneously and randomly, to help the website owner find out what elements of the page need to be fixed. Although A/B testing can be applied to any […]


Putting Together a Social Media Plan

Recently we were asked if someone could promise 2500 unique visits to their business website a month—from social media alone. It’s a good question to ask—there’s no point in working on a social media plan unless it drives traffic to your site, and brings conversions. But when we replied asking about their numbers on current […]


Google’s Mobile Payment App – Google Wallet

Google is involved in a lot of areas of Internet marketing. As a search engine, they’re perfectly positioned to handle just about everything; many website owners believe that using Google’s services will provide them with more exposure, although there is no solid evidence supporting this view. Google also, of course, has a hand in mobile […]


Optimizing Your Linkedin Business Page

Earlier this week, we discussed how to optimize your personal Linkedin profile, and a few Linkedin networking tips to make your profile be more effective. Today, we’re talking about the Linkedin business page. This is the page that features your business, so it’s very important that it have all the information it needs. It’s pretty […]


Using Linkedin for Professional Networking

When marketing a business in social media, people tend to focus on two fronts: Facebook and Twitter. As a matter of fact, most people even skip the second and focus on the first. Facebook is a great marketing tool, of course, but it is certainly not the only one. Linkedin tends to be tossed under […]


Google+ Business Pages – What You Need to Know

In early September, Google+ opened up to the general public, inviting an influx of millions of users—eager to try out the newest feature from Google. However, many users noticed a distinct problem with the site right off the bat—where were the Google+ business pages? Two months later, the pages have finally opened to the public, […]


A Google Doodle Thanksgiving!

Happy Thanksgiving, everyone! Celebrate by stuffing yourselves silly and spending time with family and friends. And while you’re taking time off to relax, check out a few of the past Google doodles… Thanksgiving style! From 1998 – 2010, Google has made some great Thanksgiving doodles, and you can see them all here! For a complete […]


How to Choose the Right SEO Strategy

We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan. […]


Timing Twitter | Scheduling Tweets Ahead of Time

If you are in charge of managing a business Twitter account, you know how time consuming the service can be. Professionals suggested that you tweet several times a day, but every time you log into Twitter, you end up spending time that could be better spent elsewhere. Frankly, you don’t have the time to stare […]


Internet Marketing Tools for Your Business

There is a wide variety of internet marketing tools for your SEO and social media needs. Some internet marketing tools are free, some are paid. So how do you pick the best internet marketing tool for your business? At the Bend WebCAM 2011 conference, Taylor Pratt from Raven Tools presented Tools of the Trade, which […]