Smartz Blog

Optimizing Your Linkedin Business Page

Earlier this week, we discussed how to optimize your personal Linkedin profile, and a few Linkedin networking tips to make your profile be more effective. Today, we’re talking about the Linkedin business page. This is the page that features your business, so it’s very important that it have all the information it needs. It’s pretty […]


Using Linkedin for Professional Networking

When marketing a business in social media, people tend to focus on two fronts: Facebook and Twitter. As a matter of fact, most people even skip the second and focus on the first. Facebook is a great marketing tool, of course, but it is certainly not the only one. Linkedin tends to be tossed under […]


Google+ Business Pages – What You Need to Know

In early September, Google+ opened up to the general public, inviting an influx of millions of users—eager to try out the newest feature from Google. However, many users noticed a distinct problem with the site right off the bat—where were the Google+ business pages? Two months later, the pages have finally opened to the public, […]


A Google Doodle Thanksgiving!

Happy Thanksgiving, everyone! Celebrate by stuffing yourselves silly and spending time with family and friends. And while you’re taking time off to relax, check out a few of the past Google doodles… Thanksgiving style! From 1998 – 2010, Google has made some great Thanksgiving doodles, and you can see them all here! For a complete […]


How to Choose the Right SEO Strategy

We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan. […]


Timing Twitter | Scheduling Tweets Ahead of Time

If you are in charge of managing a business Twitter account, you know how time consuming the service can be. Professionals suggested that you tweet several times a day, but every time you log into Twitter, you end up spending time that could be better spent elsewhere. Frankly, you don’t have the time to stare […]


Internet Marketing Tools for Your Business

There is a wide variety of internet marketing tools for your SEO and social media needs. Some internet marketing tools are free, some are paid. So how do you pick the best internet marketing tool for your business? At the Bend WebCAM 2011 conference, Taylor Pratt from Raven Tools presented Tools of the Trade, which […]


Writing SEO Content for Your Website

Writing for the Internet can be difficult. Writing SEO content is even harder. Readers are getting more demanding—speed, ease and informative. Studies have shown that readers skim. When skim readers read an article, they expect content to be short and straight to the point. Don’t expect the reader to stay long if you beat around […]


YouTube Video Marketing – Part 2

Google offers ‘AdWords,’ Facebook has ‘Facebook Ads,’ Twitter has ‘Promoted Tweets’ and Linkedin gives us ‘Ads by Linkedin Members.’ While we take advantage of these search and social media sites offering ad programs—why not look to YouTube for ad space as well? If you’ve ever watched a video on YouTube, you might have noticed the […]


Social Media Marketing Packages

People are social animals. We like to connect with people in a way that’s conversational and communal. This is the reason for the popularity of social networking websites like Facebook and Twitter—each of them is highly reliant on the social aspect, being able to communicate with your all of your friends in a single place. […]