Smartz Blog

Facebook Timeline is Available for Pages

Yesterday morning, when we logged onto Facebook, we were greeted with a pleasant surprise—Facebook pages can now be converted into timelines! We’ve been waiting on this Facebook update for a while, and we’re excited it’s finally here. But… what is it? We wrote a post on Facebook timelines a few weeks ago, when they were […]


Happy Valentine’s Day – Google Style

Google always has a fun little something for us on special holidays, and Valentine’s Day is no different! Since their first Valentine’s Day doodle in 2000, Google has made their doodles more and more impressive! The above image is from twelve years ago. Ready to see what they have for us today? Happy Valentines Day, […]


A Visual Social Network – Pinterest

Pinterest has been emerging slowly for a while, since its early beginnings in 2009. In the last couple months however, the website has exploded with a burst of new members and has gone viral. Users of all ages are pinning their favorite colors, cars, swimsuits, decorations and food. Pinterest is addicting, and people love it. […]


Google Panda Details – Learn About the Google Panda Updates

Websites in every industry are affected by Google Panda—sometimes soaring and sometimes sinking in ranking because of algorithm changes. But for people who aren’t involved in web development or Internet marketing, these Google Panda updates tend to remain a mystery. What is Google Panda? Google uses an algorithm that helps sort its index, so that […]


What You Need to Know About the New Facebook Timeline Layout

Facebook’s newest profile update was unveiled in September of 2011, but not everyone got to see it right away. A lot of people used a developer’s trick to enable the new profile, and since then, people have been installing it on their own. Facebook has been offering it as a choice up to this point—they […]


Get Details about SOPA

Over the past few weeks, the Internet has exploded with furious users. In one of the most amazing shows of the Internet community coming together, businesses across the United States have blogged, tweeted and even blacked out their websites with the single goal of stopping the bill SOPA. People like Matt Cutts, Jimmy Wales and […]


Google+ Pages Now Offer Admin (or Manager) Rolls

When Google+ rolled out pages, people jumped on board and quickly realized a problem—no ability to add additional administrators? You could have a total of one owner, making it difficult for companies with several employees working on social media. The new social network has finally remedied the issue—allowing one Google+ page to have multiple page […]


What is A/B Testing – Multivariate Testing for Websites

A/B testing—or multivariate testing—is an experiment that you can use to increase the productivity of your website. A/B testing shows visitors alternate versions of the same web page simultaneously and randomly, to help the website owner find out what elements of the page need to be fixed. Although A/B testing can be applied to any […]


Putting Together a Social Media Plan

Recently we were asked if someone could promise 2500 unique visits to their business website a month—from social media alone. It’s a good question to ask—there’s no point in working on a social media plan unless it drives traffic to your site, and brings conversions. But when we replied asking about their numbers on current […]


Google’s Mobile Payment App – Google Wallet

Google is involved in a lot of areas of Internet marketing. As a search engine, they’re perfectly positioned to handle just about everything; many website owners believe that using Google’s services will provide them with more exposure, although there is no solid evidence supporting this view. Google also, of course, has a hand in mobile […]