Smartz Blog

Get Details about SOPA

Over the past few weeks, the Internet has exploded with furious users. In one of the most amazing shows of the Internet community coming together, businesses across the United States have blogged, tweeted and even blacked out their websites with the single goal of stopping the bill SOPA. People like Matt Cutts, Jimmy Wales and […]


Google+ Pages Now Offer Admin (or Manager) Rolls

When Google+ rolled out pages, people jumped on board and quickly realized a problem—no ability to add additional administrators? You could have a total of one owner, making it difficult for companies with several employees working on social media. The new social network has finally remedied the issue—allowing one Google+ page to have multiple page […]


What is A/B Testing – Multivariate Testing for Websites

A/B testing—or multivariate testing—is an experiment that you can use to increase the productivity of your website. A/B testing shows visitors alternate versions of the same web page simultaneously and randomly, to help the website owner find out what elements of the page need to be fixed. Although A/B testing can be applied to any […]


Putting Together a Social Media Plan

Recently we were asked if someone could promise 2500 unique visits to their business website a month—from social media alone. It’s a good question to ask—there’s no point in working on a social media plan unless it drives traffic to your site, and brings conversions. But when we replied asking about their numbers on current […]


Google’s Mobile Payment App – Google Wallet

Google is involved in a lot of areas of Internet marketing. As a search engine, they’re perfectly positioned to handle just about everything; many website owners believe that using Google’s services will provide them with more exposure, although there is no solid evidence supporting this view. Google also, of course, has a hand in mobile […]


Optimizing Your Linkedin Business Page

Earlier this week, we discussed how to optimize your personal Linkedin profile, and a few Linkedin networking tips to make your profile be more effective. Today, we’re talking about the Linkedin business page. This is the page that features your business, so it’s very important that it have all the information it needs. It’s pretty […]


Using Linkedin for Professional Networking

When marketing a business in social media, people tend to focus on two fronts: Facebook and Twitter. As a matter of fact, most people even skip the second and focus on the first. Facebook is a great marketing tool, of course, but it is certainly not the only one. Linkedin tends to be tossed under […]


Google+ Business Pages – What You Need to Know

In early September, Google+ opened up to the general public, inviting an influx of millions of users—eager to try out the newest feature from Google. However, many users noticed a distinct problem with the site right off the bat—where were the Google+ business pages? Two months later, the pages have finally opened to the public, […]


A Google Doodle Thanksgiving!

Happy Thanksgiving, everyone! Celebrate by stuffing yourselves silly and spending time with family and friends. And while you’re taking time off to relax, check out a few of the past Google doodles… Thanksgiving style! From 1998 – 2010, Google has made some great Thanksgiving doodles, and you can see them all here! For a complete […]


How to Choose the Right SEO Strategy

We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan. […]